The podcast
Season one is a twelve-episode run — one marketing idea per episode, worked
through with evidence. Subscribe wherever you listen, or listen right here.
Season 1 · Episode 4 ·
16 min
You're on Instagram and TikTok and Pinterest and LinkedIn and YouTube and email, and none of it is really working — and you've been carrying that around as a personal failing. Melia's argument this week is that it isn't one. It's math. You've got a fixed amount of marketing attention in a week, and spread across six platforms it comes out to about thirty percent on each — which is under the line where any of them give you anything back. So you don't get six small wins that add up. You get six versions of almost nothing.
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Season 1 · Episode 3 ·
16 min
Email has been declared dead a dozen times in the last ten years, and every time it keeps quietly outperforming almost everything else you spend on. Melia's take: you didn't run email and watch it fail — you ran a broken version of email and watched the broken version fail. Those aren't the same experiment, and the difference is most of the money you've left on the table.
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Season 1 · Episode 2 ·
16 min
You don't have a traffic problem. You have a conversion problem — and you've been spending money on the wrong one. When something isn't working, the instinct is always "get more people here," because traffic is visible and goes up when you spend. But traffic is something you rent: the day you stop paying, it leaves, and it costs more the harder you push.
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Season 1 · Episode 1 ·
16 min
Most marketing advice isn't wrong. It's just not built for you — and nobody helps you tell the difference. The tactics that go viral were designed for teams of six and five-figure ad budgets, then repackaged into threads and reels until every condition that made them work got quietly stripped out. So you try them, they fail, and you decide the problem is you.
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